Ford yeEurope: 5 zvikonzero izvo automaker iri kutadza

Muchinjikwa mudiki wePuma unoratidza kuti Ford inogona kubudirira muEurope nekugadzirwa kwepakutanga uye mitambo yekutyaira.
Ford iri kuongororazve bhizinesi rayo muEurope kuti iwane pundutso inoenderera mudunhu.
Iyo automaker iri kudonhedza iyo Focus compact sedan uye Fiesta diki hatchback sezvainofamba ichienda kune diki mutsara wedzose-magetsi ekufambisa mota.Akachekawo zviuru zvemabasa, mazhinji acho evagadziri vezvigadzirwa, kuti vagadzirise huvepo hudiki hweEurope.
Mukuru weFord Jim Farley ari kuyedza kugadzirisa matambudziko akakonzerwa nesarudzo dzakaipa pamberi pekusimudzirwa kwake pabasa repamusoro muna 2020.
Kwemakore, iyo automaker yakaita sarudzo yakangwara yekufema hupenyu hutsva mumusika weEuropean van nekutanga kweS-Max uye Galaxy modhi.Zvino, muna 2007, kwakauya Kuga, compact SUV yakanyatsokodzera kuEurope kuravira.Asi mushure meizvozvo, pombi yechigadzirwa yakadzikira uye ikava isina simba.
Iyo B-Max minivan yakaunzwa muna 2012 apo chikamu chakanga chiri kuderera.Yakatangwa muEurope muna 2014, iyo Indian-yakagadzirwa Ecosport compact crossover haina zvakawanda zvinokanganisa muchikamu chayo.Iyo subcompact Ka yakatsiviwa neiyo isingadhure yekuBrazil-yakagadzirwa Ka+, asi vatengi vazhinji havana kugutsikana.
Iyo modhi nyowani inoita senge mhinduro yenguva pfupi isingakwanise kuenderana nekutyaira kunopihwa neFocus neFiesta muzvikamu zvadzo.Kutyaira mafaro kunotsiviwa nekusarongeka.
Muna 2018, ipapo-CEO Jim Hackett, aimhanyisa mugadziri wefenicha yehofisi yeUS, akafunga kurasa mamodheru asingadhure, kunyanya muEurope, ovatsiva nechero chinhu.Ecosport neB-Max zvaenda, sezvakaita S-Max neGalaxy.
Ford yakabuda muzvikamu zvakawanda munguva pfupi.Kambani yakaedza kuzadza gap iri nekuvakazve kwakakura kwemamodhi akasara.
Saka zvisingadzivisiki zvakaitika: Mugove wemusika weFord wakatanga kudzikira.Chikamu ichi chakadzikira kubva pa11.8% muna 1994 kusvika pa8.2% muna2007 uye kusvika pa4.8% muna2021.
Iyo diki Puma crossover yakatangwa muna 2019 yakaratidza kuti Ford yaigona kuita zvinhu zvakasiyana.Yakagadzirwa semotokari yemararamiro emitambo, uye yakabudirira.
Puma ndiyo yaitengesa zvikuru Ford modhi yemota dzinotakura vanhu muEurope gore rapfuura, ine mayunitsi 132,000 akatengeswa, maererano neDataforce.
Sekambani yeruzhinji yeUS, Ford yakatarisana nemhedzisiro yakanaka yekota.Vagadziri vemari vanosarudza kuwedzera purofiti pane inovimbisa yenguva refu zano isingazobhadhara ipapo ipapo.
Iyi nharaunda inoumba sarudzo dzevese Ford CEOs.Rondedzero yekota yekota yeFord yevanoongorora uye vanoisa mari yakaratidza pfungwa yekuti kuderedzwa kwemitengo uye kudzingwa chiratidzo chehungwaru manejimendi.
Asi kutenderera kwechigadzirwa chemotokari kunogara kwemakore, uye maturusi nemamodheru zvinoraswa kwemakore.Muzera umo vashandi vane hunyanzvi vari kushomeka, kuparadzana nemainjiniya akaperekedza nhoroondo yese yekuvandudzwa kwechikamu kunouraya zvakanyanya.
Ford inoronga kutema mabasa chiuru panzvimbo yayo yebudiriro yeEuropean muCologne-Mekenich, izvo zvinogona kushungurudza kambani zvakare.Motokari dzemagetsi dzebhatiri dzinoda kushanda nesimba kushoma pane mapuratifomu einjini yekupisa, asi hunyanzvi hwemukati uye kusikwa kwekukosha kunodiwa kupfuura nakare kose panguva yekuchinja kweindasitiri kuenda kune software-inofambiswa nemagetsi modhi.
Imwe yemhosva huru dziri kupomerwa Ford vanoita sarudzo ndeyekuti vakarara kuburikidza nekugadzirisa magetsi.Pakavhurwa yemagetsi ekutanga kuEurope Mitsubishi i-MiEV pa2009 Geneva Motor Show, vakuru veFord vakabatana neveindasitiri mukati kuti vaseke mota.
Ford inotenda kuti inogona kusangana neyakaomesesa yeEuropean emissions nekuvandudza kushanda kweinjini dzinopisa mukati uye kutorwa zvine hungwaru kweiyo hybrid tekinoroji.Nepo Ford's Advanced Engineering division yaive neyakasimba bhatiri-yemagetsi uye mafuta-sero motokari pfungwa makore mazhinji apfuura, yakaramba yakamira kwavari apo vakwikwidzi vakatangisa modhi-yemagetsi ebhatiri.
Pano zvakare, chishuwo chevakuru veFord chekucheka mitengo chakakanganiswa.Kushanda pamatekinoroji matsva kunoderedzwa, kunonoka kana kumira kuitira kuvandudza mutsara wepasi munguva pfupi.
Kuti zvibatane, Ford yakasaina mubatanidzwa wemaindasitiri neVolkswagen muna 2020 kushandisa VW MEB yemagetsi ekuvaka kutsigira mota nyowani dzeFord dzemagetsi muEurope.Yekutanga modhi, compact crossover yakavakirwa paVolkswagen ID4, ichaenda mukugadzirwa paFord's Cologne chirimwa mukudonha.Yakatsiva fekitari Fiesta.
Yechipiri modhi ichaburitswa gore rinouya.Iyo purogiramu yakakura: anenge 600,000 mayuniti ega ega modhi pamusoro pemakore mana.
Kunyange zvazvo Ford iri kugadzira nzvimbo yayo yemagetsi, haizooneki pamusika kusvikira 2025. Yakagadzirwawo kwete muEurope, asi muU.SA.
Ford yakundikana kuisa mhando muEurope.The Ford zita haisi yemakwikwi mukana muEurope, asi pane kukanganisa.Izvi zvakaita kuti mugadziri wacho aderedzirwe zvakanyanya pamusika.Kuedza kwake kuisa motokari dzake dzekutanga dzemagetsi mumugwagwa achishandisa teknolojia yeVolkswagen hakuna kubatsira.
Mamaneja ekushambadzira eFord akaziva dambudziko uye zvino vava kuona kusimudzira rudzi rweAmerican heritage senzira yekubuda mumusika usina kujeka weEurope."Spirit of Adventure" ndiyo credo yemhando nyowani.
Iyo Bronco yakatengeswa mune mimwe misika yeEurope semuenzaniso wehalo, ichiratidza "Spirit of Adventure" sirogani yekushambadzira.
Kana izvi zvimisikidzwa zvichizotungamira kuchinjika inotarisirwa mukuonekwa kwechiratidzo uye kukosha kunoramba kuchionekwa.
Pamusoro pezvo, mhando yeJeep yaStellantis yakatodzika midzi mupfungwa dzevanhu vekuEurope semukwikwidzi weAmerica wemararamiro ekunze ekunze.
Ford ine yakazvitsaurira, yakavimbika uye yakakura mutengesi network munyika dzakawanda dzeEurope.Uku ndiko kuwedzera kukuru muindastiri uko vatengesi vemhando dzakasiyana-siyana vari kuwanda.
Nekudaro, Ford haina kumbobvira yakurudzira iyi ine simba mutengesi network kuti ipinde munyika itsva yezvigadzirwa zvemafoni.Chokwadi, sevhisi yekugovera mota yeFord yakatangwa muna 2013, asi haisati yabata uye vatengesi vazhinji vanoishandisa kupa mota kune vatengi ivo mota dzavo dzichishandirwa kana kugadziriswa.
Gore rapfuura, Ford yakapa sevhisi yekunyoreswa seimwe nzira yekuve nemota, asi chete pakusarudza vatengesi.Spin's electric scooter rental bhizinesi rakatengeswa kuGerman micromobility operator Tier Mobility gore rapfuura.
Kusiyana nevakwikwidzi vayo Toyota neRenault, Ford ichiri kure kubva mukugadzirwa kwakarongeka kwezvigadzirwa zvemafoni muEurope.
Zvingave zvisina basa panguva ino, asi munguva yemotokari-se-sevhisi, inogona kukanganisa Ford zvakare mune ramangwana sezvo vakwikwidzi vanowana mukana muchikamu ichi chiri kukura chebhizinesi.
Unogona kuzvibvisa chero nguva uchishandisa chinongedzo chiri mumaemail aya.Kuti uwane rumwe ruzivo, ndapota ona yedu Yakavanzika Policy.
Saina uye ugamuchire akanakisa eEuropean mota nhau zvakananga kubhokisi rako remahara.Sarudza nhau dzako - tichaendesa.
Unogona kuzvibvisa chero nguva uchishandisa chinongedzo chiri mumaemail aya.Kuti uwane rumwe ruzivo, ndapota ona yedu Yakavanzika Policy.
Chikwata chepasirese chevatori venhau uye vapepeti vanopa yakazara uye ine chiremera kufukidzwa kweindasitiri yemotokari 24/7, ichifukidza nhau dzine basa kubhizinesi rako.
Zvemotokari Nhau Europe, yakavambwa muna 1996, inzvimbo yeruzivo kune vanoita sarudzo uye vatungamiriri vepfungwa vanoshanda muEurope.